Purpose
In 1966 when ISKCON was incorporated, Srila Prabhupada established seven prime purposes of the movement, the first of which is to educate as many people as possible in the techniques of spiritual life in order to check the current imbalance of values often seen in the lives, minds, and hearts of those struggling through modern, material life. This for him and many of the Gaudiya Vaishnava saints that he took inspiration from was the key to attaining real unity and peace in the world. The ministry of Cow Protection and Agriculture furthers bases its activities around the seventh purpose of ISKCON which is to bring the members closer together for the purpose of teaching a simpler and more natural way of life.